An analysis of how nonresponse error is assessed in academic marketing research

Marketing Theory

Volumn 7, Issue 2, 2007, Pages 163-183

  Collier, Joel E ^a   Bienstock, Carol C ^b  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b RADFORD UNIVERSITY   (United States)

Author keywords

assessment measures; content analysis; marketing research; nonresponse error

Indexed keywords

EID: 84992785076     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593107076865     Document Type: Article

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