Interaction orientation: The new marketing competency

Does Marketing Need Reform?: Fresh Perspectives on the Future

Volumn , Issue , 2015, Pages 109-118

  Kumar, V ^a   Ramani, Girish ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

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EID: 85087837579     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (24)

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