Customer satisfaction, productivity, and profitability: Differences between goods and services

Marketing Science

Volumn 16, Issue 2, 1997, Pages 129-145

  Anderson, Eugene W ^a   Fornell, Claes ^b   Rust, Roland T ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b NONE

Author keywords

Customer satisfaction; Productivity; Services versus goods

Indexed keywords

EID: 0031286053     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.16.2.129     Document Type: Article

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