When Shelf-Based Scarcity Impacts Consumer Preferences

Journal of Retailing

Volumn 87, Issue 2, 2011, Pages 142-155

  Parker, Jeffrey R ^a   Lehmann, Donald R ^a  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Bandwagon effects; Product scarcity; Retail stocking

Indexed keywords

EID: 79958801066     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.02.001     Document Type: Article

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