Effects of Sensory Factors on Consumer Behavior: If It Tastes, Smells, Sounds, and Feels Like a Duck, Then It Must Be A…

Handbook of Consumer Psychology

Volumn , Issue , 2018, Pages 193-219

  Peck, Joann ^a   Childers, Terry L ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

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EID: 85145863577     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203809570-14     Document Type: Chapter

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