The role of service innovation in the market orientation - New service performance linkage

Technovation

Volumn 32, Issue 7-8, 2012, Pages 487-497

  Cheng, Colin C ^a   Krumwiede, Dennis ^b  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b IDAHO STATE UNIVERSITY   (United States)

Author keywords

Market orientation; New service performance; Service innovation

Indexed keywords

COMPONENTWISE; CUSTOMER ORIENTATION; INTER-FUNCTIONAL COORDINATION; MARKET ORIENTATION; NEW PRODUCT; NEW SERVICES; SERVICE INNOVATION;

MANAGEMENT; MANAGERS;

COMMERCE;

EID: 84862511383     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2012.03.006     Document Type: Conference Paper

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