An appraisal of research on the predictive power of market orientation

European Management Journal

Volumn 21, Issue 4, 2003, Pages 447-464

  Langerak, Fred ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Business performance; Customer satisfaction; Market orientation; Marketing strategy

Indexed keywords

EID: 0041511871     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(03)00073-2     Document Type: Article

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