Market scanning for new service development

European Journal of Marketing

Volumn 40, Issue 5-6, 2006, Pages 466-484

  Olsen, Nina Veflen ^a,c   Sallis, James ^b  

^a NORWEGIAN FOOD RESEARCH INSTITUTE   (Norway)

^b UPPSALA UNIVERSITY   (Sweden)

^c BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Hotels; Innovation; Market surveys; Norway; Service industries

Indexed keywords

EID: 33646538471     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610657796     Document Type: Article

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