A cross-national validation of the Narver and Slater market orientation scale

Journal of Marketing Theory and Practice

Volumn 14, Issue 2, 2006, Pages 155-167

  Ward, Steven ^a   Girardi, Antonia ^a   Lewandowska, Aleksandra ^a  

^a MURDOCH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749392757     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679140205     Document Type: Article

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