Missing ingredients in cause-related advertising: The right formula of execution style and cause framing

International Journal of Advertising

Volumn 31, Issue 3, 2012, Pages

  Chang, Chun Tuan ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

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EID: 84861550568     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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