The 'I' of the beholder: How gender differences and self-referencing influence charity advertising

International Journal of Advertising

Volumn 30, Issue 3, 2011, Pages 447-478

  Chang, Chun Tuan ^a   Lee, Yu Kang ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

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[No Author keywords available]

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EID: 80053202159     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-3-447-478     Document Type: Article

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