An empathy-helping perspective on consumers' responses to fund-raising appeals

Journal of Consumer Research

Volumn 35, Issue 3, 2008, Pages 519-531

  Fisher, Robert J ^a   Vandenbosch, Mark ^b,c   Antia, Kersi D ^d  

^a UNIVERSITY OF ALBERTA   (Canada)

^b Ryerson University and MAGNA International   (Canada)

^c UNIVERSITY OF WESTERN ONTARIO   (Canada)

^d UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53549094925     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/586909     Document Type: Article

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