Symbols in service advertisements

Journal of Services Marketing

Volumn 12, Issue 2, 1998, Pages 129-151

  Cobb Walgren, Cathy J ^a   Mohr, Lois A ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Advertising; Advertising effectiveness; Roles; Services marketing; Symbols

Indexed keywords

EID: 84986121898     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810212248     Document Type: Article

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