Improving the effectiveness of fundraising messages: The impact of charity goal attainment, message framing, and evidence on persuasion

Journal of Applied Communication Research

Volumn 36, Issue 2, 2008, Pages 161-175

  Das, Enny ^a   Kerkhof, Peter ^a   Kuiper, Joyce ^a  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

Author keywords

Charity; Fundraising; Message Evidence; Message Framing; Persuasion; Social Dilemma

Indexed keywords

EID: 42549108276     PISSN: 00909882     EISSN: 14795752     Source Type: Journal    
DOI: 10.1080/00909880801922854     Document Type: Article

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