Social cause versus profit oriented advertisements: An analysis of information content and emotional appeals

Journal of Promotion Management

Volumn 11, Issue 2-3, 2006, Pages 17-36

  Sciulli, Lisa M ^a,b   Bebko, Charlene ^a,b  

^a INDIANA UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Advertising; Appeals; Cause marketing; Content analysis; Emotional appeals; Information content; Magazines; Non profits; Social marketing

Indexed keywords

EID: 33745726537     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v11n02_03     Document Type: Article

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