Cause-related marketing (CRM) the influence of donation proximity and message-framing cues on the less-involved consumer

Journal of Advertising

Volumn 36, Issue 4, 2007, Pages 19-33

  Grau, Stacy Landreth ^a   Folse, Judith Anne Garretson ^b  

^a Advertising/Public Relations Division

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38049178115     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360402     Document Type: Article

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