To donate or not to donate? Product characteristics and framing effects of cause-related marketing on consumer purchase behavior

Psychology and Marketing

Volumn 25, Issue 12, 2008, Pages 1089-1110

  Chang, Chun Tuan ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 57049179659     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20255     Document Type: Article

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