The role of affect in attitude formation: A classical conditioning approach

Journal of the Academy of Marketing Science

Volumn 26, Issue 2, 1998, Pages 143-152

  Kim, John ^a   Lim, Jeen Su ^b   Bhargava, Mukesh ^a  

^a OAKLAND UNIVERSITY   (United States)

^b UNIVERSITY OF TOLEDO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032391615     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070398262005     Document Type: Article

References (17)

1. Alba, Joseph W. and Wesley J. Hutchinson. 1987. "Dimensions of Consumer Expertise." Journal of Consumer Research 13 (March): 411-454.
2. Allen, Chris T. and Thomas J. Madden. 1985. "A Closer Look at Classical Conditioning." Journal of Consumer Research 12 (December): 301-315.
3. Anand, Punam and Morris B. Holbrook. 1990. "Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation?" Journal of Consumer Research 17 (September): 242-244.
4. Bierley, Calvin, Frances K. McSweeney, and Renee Vannieuwkerk. 1985. "Classical Conditioning of Preferences for Stimuli." Journal of Consumer Research 12 (December): 316-323.
5. Brown, Steven P. and Douglas M. Stayman. 1992. "Antecedents and Consequences of Attitude Toward the Ad: A Meta Analysis." Journal of Consumer Research 19 (June): 34-51.
6. Cacioppo, John T., Beverly S. Marshall-Goodell, Louis G. Tassinary, and Richard E. Petty. 1992. "Rudimentary Determinants of Attitudes: Classical Conditioning is More Effective When Prior Knowledge About the Attitude Stimulus Is Low Than High." Journal of Experimental Social Psychology 28: 207-233.
7. _ and Richard E. Petty. 1985. "Central and Peripheral Routes to Persuasion: The Role of Message Repetition." In Psychological Processes and Advertising Effects: Theory, Research and Applications. Eds. Linda Alwitt and Andrew Mitchell. Hillsdale, NJ: Lawrence Erlbaum, 91-112.
8. Eagly, Alice H. and Shelly Chaiken. 1993. The Psychology of Attitudes. Fort Worth, TX: Harcourt Brace Jovanovich.
9. Fishbein, Martin and Icek Ajzen. 1975. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
10. _ and Susan Middlestadt. 1995. "Noncognitive Effects on Attitude Formation and Change: Fact or Artifact?" Journal of Consumer Psychology 4 (2): 181-202.
11. Gibson, Lawrence D. 1996. "What Can One TV Exposure Do?" Journal of Advertising Research 36 (March/April): 9-18.
12. Gorn, Gerald J. 1982. 'The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach." Journal of Marketing 46 (Winter): 94-101.
13. Gresham, Larry G. and Terence A. Shimp. 1985. "Attitude Toward the Advertisement and Brand Attitudes: A Classical Conditioning Perspective." Journal of Advertising 14(1): 10-49.
14. Heath, Timothy B. 1990. "The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens." Journal of Consumer Research 17 (September): 237-241.
15. Janiszewski, Chris and Luk Warlop. 1993. "The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand." Journal of Consumer Research 20 (September): 171-189.
16. Kardes, Frank R. 1994. "Consumer Judgment and Decision Processes." In Handbook of Social Cognition. Vol. 2. Eds. Robert S. Wyer and Thomas K. Srull. Hillsdale, NJ: Lawrence Erlbaum, 399-466.
17. Kellaris, James J. and Anthony D. Cox. 1989. "The Effects of Background Music in Advertising: A Reassessment." Journal of Consumer Research 16 (June): 113-118.