Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures

Journal of Consumer Psychology

Volumn 16, Issue 1, 2006, Pages 45-56

  Nelson, Michelle R ^a   Brunel, Frédéric F ^b   Supphellen, Magne ^c   Manchanda, Rajesh V ^d  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b BOSTON UNIVERSITY   (United States)

^c NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^d UNIVERSITY OF MANITOBA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33645079367     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1601_7     Document Type: Article

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