Getting emotional about health

Journal of Marketing Research

Volumn 44, Issue 1, 2007, Pages 100-113

  Agrawal, Nidhi ^a   Menon, Geeta ^b,c   Aaker, Jennifer L ^d  

^a NORTHWESTERN UNIVERSITY   (United States)

^b Department of Marketing   (United States)

^c NEW YORK UNIVERSITY   (United States)

^d STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247198463     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.1.100     Document Type: Article

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