Explaining gendered responses to “help-self” and “help-others” charity Ad appeals: The mediating role of world-views

Journal of Advertising

Volumn 29, Issue 3, 2000, Pages 15-28

  Brunel, Frédéric F ^a   Nelson, Michelle R ^b  

^a University School of Management   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33645070364     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673614     Document Type: Article

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