Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing

International Journal of Advertising

Volumn 27, Issue 3, 2008, Pages 425-446

  Siefert, Caleb ^a,b   Gallent, Janet ^c   Jacobs, Devra ^b   Levine, Brian ^b   Stipp, Horst ^c   Marci, Carl D ^a,b  

^a MASSACHUSETTS GENERAL HOSPITAL   (United States)

^b Innerscope Research   (United States)

^c NBC Universal ^*

Author keywords

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EID: 50649104330     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048708080050     Document Type: Article

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