Shaping the research agenda for corporate branding: Avenues for future research

European Journal of Marketing

Volumn 46, Issue 5, 2012, Pages 600-608

  Melewar, T C ^a   Gotsi, Manto ^b   Andriopoulos, Constantine ^b  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Brand management; Corporate branding; Marketing theory; Tensions

Indexed keywords

EID: 84861313156     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211235138     Document Type: Editorial

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