Understanding organisational culture and the implications for corporate marketing

European Journal of Marketing

Volumn 35, Issue 3-4, 2001, Pages 353-367

  Wilson, Alan M ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Corporate communications; Corporate culture; Corporate identity; Organizational behaviour

Indexed keywords

EID: 0010481542     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110382066     Document Type: Review

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