Teaching old brands new tricks: Retro branding and the revival of brand meaning

Journal of Marketing

Volumn 67, Issue 3, 2003, Pages 19-33

  Brown, Stephen ^a   Kozinets, Robert V ^b   Sherry Jr , John F ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042707938     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.67.3.19.18657     Document Type: Article

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