Emotional branding and the strategic value of the doppelgänger brand image

Journal of Marketing

Volumn 70, Issue 1, 2006, Pages 50-64

  Thompson, Craig J ^a   Rindfleisch, Aric ^b   Arsel, Zeynep ^c  

^a Department of Marketing ^*  (United States)

^b TILBURG UNIVERSITY   (Netherlands)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 32044438273     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jneb.2005.11.002     Document Type: Article

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