Equity in corporate co-branding: The case of adidas and the All Blacks

European Journal of Marketing

Volumn 37, Issue 7-8, 2003, Pages 1080-1094

  Motion, Judy ^a   Leitch, Shirley ^b   Brodie, Roderick J ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

Brand valuation; Brands; Equity; Sponsorship

Indexed keywords

EID: 29344442073     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310477672     Document Type: Article

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