Internal branding process: Key mechanisms, outcomes and moderating factors

European Journal of Marketing

Volumn 45, Issue 9-10, 2011, Pages 1521-1537

  Punjaisri, Khanyapuss ^a   Wilson, Alan ^b  

^a UNIVERSITY OF HULL   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Brand commitment; Brand identification; Corporate branding; Employees; Internal branding; Thailand

Indexed keywords

EID: 80053071921     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111151871     Document Type: Article

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