Corporate branding, identity, and customer response

Journal of the Academy of Marketing Science

Volumn 34, Issue 2, 2006, Pages 95-98

  Dacin, Peter A ^a   Brown, Tom J ^b,c  

^a QUEEN S UNIVERSITY   (Canada)

^b OKLAHOMA STATE UNIVERSITY   (United States)

^c Queen's University ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644623010     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305284967     Document Type: Article

References (2)

1. Brown, Tom J. and Peter A. Dacin. 1997. "The Company and the Product: Corporate Associations and Consumer Product Responses." Journal of Marketing 61 (January). 68-84.
2. Dacin, Peter A. and Tom J. Brown. 2002. "Corporate Identity and Corporate Associations: A Framework for Future Research." Corporate Reputation Review 5 (2/3). 254-263.