Development and management of corporate image in South Africa

European Journal of Marketing

Volumn 35, Issue 3-4, 2001, Pages 368-386

  Abratt, Russell ^a   Nsenki Mofokeng, Thabiso ^a  

^a UNIVERSITY OF THE WITWATERSRAND   (South Africa)

Author keywords

Corporate communications; Corporate identity; Corporate image; South Africa

Indexed keywords

EID: 85079787445     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110382075     Document Type: Review

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