Linkage between perceived external prestige and emotional labor: Mediation effect of organizational identification among pharmaceutical representatives in India

Journal of World Business

Volumn 47, Issue 2, 2012, Pages 204-212

  Mishra, Sushanta Kumar ^a   Bhatnagar, Deepti ^b   D'Cruz, Premilla ^b   Noronha, Ernesto ^b  

^a INDIAN INSTITUTE OF MANAGEMENT INDORE   (India)

^b INDIAN INSTITUTE OF MANAGEMENT   (India)

Author keywords

Emotional labor; India; Organizational identification; Perceived external prestige; Pharmaceutical representatives

Indexed keywords

EID: 84857236403     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2011.04.007     Document Type: Article

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