The Relationship Between Work and Workplace Attitudes and Perceived External Prestige

Corporate Reputation Review

Volumn 5, Issue 1, 2002, Pages 51-68

  Carmeli, Abraham ^a   Freund, Anat ^a  

^a DREXEL UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 17044399156     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540164     Document Type: Article

References (0)