메뉴 건너뛰기




Volumn 43, Issue 2, 2012, Pages 299-327

Outside the head and outside individualism-collectivism: Further meta-analyses of cultural products

Author keywords

cultural products; meta analysis; power distance; uncertainty avoidance

Indexed keywords


EID: 84855613136     PISSN: 00220221     EISSN: 15525422     Source Type: Journal    
DOI: 10.1177/0022022110385234     Document Type: Article
Times cited : (58)

References (140)
  • 1
    • 84917680579 scopus 로고    scopus 로고
    • Toward a conception of culture suitable for a social psychology of culture
    • In M. Schaller & C. S. Crandall (Eds.) Mahwah, NJ: Lawrence Erlbaum Associates Publishers
    • Adams, G., & Markus, H. (2004). Toward a conception of culture suitable for a social psychology of culture. In M. Schaller & C. S. Crandall (Eds.), The psychological foundations of culture (pp. 335-360). Mahwah, NJ: Lawrence Erlbaum Associates Publishers.
    • (2004) The psychological foundations of culture , pp. 335-360
    • Adams, G.1    Markus, H.2
  • 2
    • 0002279172 scopus 로고    scopus 로고
    • Business advertising appeals as a mirror of cultural dimensions: A study of eleven countries
    • *Albers-Miller N. D.,Gelb B.Business advertising appeals as a mirror of cultural dimensions: A study of eleven countries.Journal of Advertising. 1996;15:57-70.
    • (1996) Journal of Advertising , vol.15 , pp. 57-70
    • Albers-Miller N., D.1    Gelb, B.2
  • 3
    • 0039240584 scopus 로고
    • Identifying global and culture-specific dimension of humor in advertising: A multinational analysis
    • Alden D. L.,Hoyer W. D.,Lee D.Identifying global and culture-specific dimension of humor in advertising: A multinational analysis.Journal of Marketing. 1993;57:64-75.
    • (1993) Journal of Marketing , vol.57 , pp. 64-75
    • Alden, D.L.1    Hoyer, W.D.2    Lee, D.3
  • 4
    • 0013339714 scopus 로고    scopus 로고
    • A content analysis of magazine advertisements from the United States and the Arab world
    • Al-Olayan F. S.,Karande K.A content analysis of magazine advertisements from the United States and the Arab world.Journal of Advertising. 2000;29:69-82.
    • (2000) Journal of Advertising , vol.29 , pp. 69-82
    • Al-Olayan F., S.1    Karande, K.2
  • 5
    • 65349149918 scopus 로고    scopus 로고
    • Cultural sharing in a global village: Evidence for extracultural cognition in European Americans
    • Alter A. L.,Kwan V. S. Y.Cultural sharing in a global village: Evidence for extracultural cognition in European Americans.Journal of Personality and Social Psychology. 2009;96 (4): 742-760.
    • (2009) Journal of Personality and Social Psychology , vol.96 , Issue.4 , pp. 742-760
    • Alter, A.L.1    Kwan, V.S.Y.2
  • 7
    • 33747376663 scopus 로고    scopus 로고
    • A content analysis of multinational advertisers' localization strategy in web advertising
    • An D.A content analysis of multinational advertisers' localization strategy in web advertising.International Journal of Internet Marketing and Advertising. 2006;3:120-141.
    • (2006) International Journal of Internet Marketing and Advertising , vol.3 , pp. 120-141
    • An, D.1
  • 8
    • 39049102856 scopus 로고    scopus 로고
    • Advertising visuals in global brands' local websites: A six country comparison
    • An D.Advertising visuals in global brands' local websites: A six country comparison.International Journal of Advertising. 2007;26:303-332.
    • (2007) International Journal of Advertising , vol.26 , pp. 303-332
    • An, D.1
  • 9
    • 33947286590 scopus 로고    scopus 로고
    • Relating Hofstede's masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements
    • *An D.,Kim S.Relating Hofstede's masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements.International Marketing Review. 2007;24:181-207.
    • (2007) International Marketing Review , vol.24 , pp. 181-207
    • An, D.1    Kim, S.2
  • 10
    • 21244485020 scopus 로고    scopus 로고
    • A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis
    • Bang H. K.,Raymond M. A.,Taylor C. R.,Moon Y. S.A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis.International Marketing Review. 2005;22:309-326.
    • (2005) International Marketing Review , vol.22 , pp. 309-326
    • Bang, H.K.1    Raymond, M.A.2    Taylor, C.R.3    Moon, Y.S.4
  • 11
    • 0037549086 scopus 로고
    • Materialism and individual determinism in U.S. and Japanese print and television advertising
    • Belk R.,Bryce W. J.Materialism and individual determinism in U.S. and Japanese print and television advertising.Advances in Consumer Research. 1986;13:568-572.
    • (1986) Advances in Consumer Research , vol.13 , pp. 568-572
    • Belk, R.1    Bryce, W.J.2
  • 13
    • 0002580804 scopus 로고    scopus 로고
    • Gender stereotypes in advertising on children's television in the 1990's: A cross-national analysis
    • Browne B. A.Gender stereotypes in advertising on children's television in the 1990's: A cross-national analysis.Journal of Advertising. 1998;28:83-96.
    • (1998) Journal of Advertising , vol.28 , pp. 83-96
    • Browne, B.A.1
  • 14
    • 0002425385 scopus 로고    scopus 로고
    • Effects of televised violence on aggression
    • In D. G. Singer & J. L. Singer (Eds.) Thousand Oaks, CA: Sage
    • Bushman, B. J., & Huesmann, L. R. (2001). Effects of televised violence on aggression. In D. G. Singer & J. L. Singer (Eds.), Handbook of children and the media (pp. 223-254). Thousand Oaks, CA: Sage.
    • (2001) Handbook of children and the media , pp. 223-254
    • Bushman, B.J.1    Huesmann, L.R.2
  • 15
    • 0010205195 scopus 로고    scopus 로고
    • The influence of culture on American and British advertising: An exploratory comparison of beer advertising
    • Caillat Z.,Mueller B.The influence of culture on American and British advertising: An exploratory comparison of beer advertising.Journal of Advertising Research. 1996;36:79-89.
    • (1996) Journal of Advertising Research , vol.36 , pp. 79-89
    • Caillat, Z.1    Mueller, B.2
  • 16
    • 27744508914 scopus 로고    scopus 로고
    • Cultural similarities and differences in the design of university web sites
    • *Callahan E.Cultural similarities and differences in the design of university web sites.Journal of Computer-Mediated Communication. 2005;11:239-273.
    • (2005) Journal of Computer-Mediated Communication , vol.11 , pp. 239-273
    • Callahan, E.1
  • 17
    • 84937336041 scopus 로고    scopus 로고
    • International news selection: A comparative analysis of negative news in the Washington Post and the Daily Times of Nigeria
    • Chaudhary A. G.International news selection: A comparative analysis of negative news in the Washington Post and the Daily Times of Nigeria.The Howard Journal of Communication. 2001;12:241-254.
    • (2001) The Howard Journal of Communication , vol.12 , pp. 241-254
    • Chaudhary, A.G.1
  • 18
    • 56349088295 scopus 로고    scopus 로고
    • What happens if we compare chopsticks with forks? The impact of making inappropriate comparisons in cross-cultural research
    • Chen F. F.What happens if we compare chopsticks with forks? The impact of making inappropriate comparisons in cross-cultural research.Journal of Personality and Social Psychology. 2008;95:1005-1018.
    • (2008) Journal of Personality and Social Psychology , vol.95 , pp. 1005-1018
    • Chen, F.F.1
  • 19
    • 22344450672 scopus 로고    scopus 로고
    • Cultural values reflected in Chinese and U.S. television commercials
    • Cheng H.,Schweitzer J.Cultural values reflected in Chinese and U.S. television commercials.Journal of Advertising Research. 1996;:27-44.
    • (1996) Journal of Advertising Research , pp. 27-44
    • Cheng, H.1    Schweitzer, J.2
  • 21
    • 0041153830 scopus 로고    scopus 로고
    • Cultural values reflected in theme and execution: A comparative study of U.S.and Korean television commercials
    • Cho B.,Kwon U.,Gentry J. W.,Jun S.,Kropp F.Cultural values reflected in theme and execution: A comparative study of U. S. and Korean television commercials.Journal of Advertising. 1999;28:59-73.
    • (1999) Journal of Advertising , vol.28 , pp. 59-73
    • Cho, B.1    Kwon, U.2    Gentry, J.W.3    Jun, S.4    Kropp, F.5
  • 22
    • 23844558593 scopus 로고    scopus 로고
    • Lessons from the rich and famous: A cross-cultural comparison of celebrity endorsement in advertising
    • Choi S. M.,Lee W.,Kim H.Lessons from the rich and famous: A cross-cultural comparison of celebrity endorsement in advertising.Journal of Advertising. 2005;34:85-98.
    • (2005) Journal of Advertising , vol.34 , pp. 85-98
    • Choi, S.M.1    Lee, W.2    Kim, H.3
  • 23
    • 85047682160 scopus 로고    scopus 로고
    • Cultural variation: Considerations and implications
    • Cohen D.Cultural variation: Considerations and implications.Psychological Bulletin. 2001;127:451-471.
    • (2001) Psychological Bulletin , vol.127 , pp. 451-471
    • Cohen, D.1
  • 24
    • 34247264149 scopus 로고    scopus 로고
    • Methods in cultural psychology
    • In S. Kitayama & D. Cohen (Ed.) New York: Guilford
    • Cohen, D. (2007). Methods in cultural psychology. In S. Kitayama & D. Cohen (Ed.), Handbook of cultural psychology (pp. 196-236). New York: Guilford.
    • (2007) Handbook of cultural psychology , pp. 196-236
    • Cohen, D.1
  • 25
    • 30444459469 scopus 로고    scopus 로고
    • Collectivism and governmentally initiated restrictions: A cross-sectional and longitudinal analysis across nations and within a nation
    • *Conway L. G. I.,Sexton S. M.,Tweed R. G.Collectivism and governmentally initiated restrictions: A cross-sectional and longitudinal analysis across nations and within a nation.Journal of Cross-Cultural Psychology. 2006;37:20-41.
    • (2006) Journal of Cross-Cultural Psychology , vol.37 , pp. 20-41
    • Conway, L.G.I.1    Sexton, S.M.2    Tweed, R.G.3
  • 26
    • 84937257768 scopus 로고    scopus 로고
    • Advertisers relative reliance on collectivism-individualism appeals: A cross-cultural study
    • Cutler B. D.,Erdem S. A.,Javalgi R. G.Advertisers relative reliance on collectivism-individualism appeals: A cross-cultural study.Journal of International Consumer Marketing. 1997;9:43-55.
    • (1997) Journal of International Consumer Marketing , vol.9 , pp. 43-55
    • Cutler, B.D.1    Erdem, S.A.2    Javalgi, R.G.3
  • 27
    • 0039320398 scopus 로고
    • The visual components of print advertising: A five-country cross-cultural analysis
    • Cutler B. D.,Javalgi R. G.The visual components of print advertising: A five-country cross-cultural analysis.European Journal of Marketing. 1992;25:7-20.
    • (1992) European Journal of Marketing , vol.25 , pp. 7-20
    • Cutler, B.D.1    Javalgi, R.G.2
  • 29
    • 62549134949 scopus 로고    scopus 로고
    • Measurement equivalence of nationalism and constructive patriotism in the ISSP: 34 countries in a comparative perspective
    • Davidov E.Measurement equivalence of nationalism and constructive patriotism in the ISSP: 34 countries in a comparative perspective.Political Analysis. 2009;17:64-82.
    • (2009) Political Analysis , vol.17 , pp. 64-82
    • Davidov, E.1
  • 30
    • 23044534145 scopus 로고    scopus 로고
    • Consuming images: How television commercials that elicit stereotype threat can restrain women academically and professionally
    • Davies P.,Spencer S.,Quinn D.,Gerhardstein R.Consuming images: How television commercials that elicit stereotype threat can restrain women academically and professionally.Personality and Social Psychology Bulletin. 2002;28:1615-1628.
    • (2002) Personality and Social Psychology Bulletin , vol.28 , pp. 1615-1628
    • Davies, P.1    Spencer, S.2    Quinn, D.3    Gerhardstein, R.4
  • 31
    • 68549087470 scopus 로고    scopus 로고
    • The role of national culture in advertising's sensitivity to business cycles: An investigation across continents
    • *Deleersnyder B.,Dekimpe M. G.,Jan-Benedict E. M. S.,Leeflang P. S. H.The role of national culture in advertising's sensitivity to business cycles: An investigation across continents.Journal of Marketing Research. 2009;46:623-636.
    • (2009) Journal of Marketing Research , vol.46 , pp. 623-636
    • Deleersnyder, B.1    Dekimpe, M.G.2    Jan-Benedict, E.M.S.3    Leeflang, P.S.H.4
  • 32
    • 62449122024 scopus 로고    scopus 로고
    • Individualism-collectivism as descriptive norms: Development of a subjective norm approach to culture measurement
    • Fischer R.,Ferreira M.,Assmar E.,Redford P.,Harb C.,Glazer S., et al.Individualism-collectivism as descriptive norms: Development of a subjective norm approach to culture measurement.Journal of Cross-Cultural Psychology. 2009;40:187-213.
    • (2009) Journal of Cross-Cultural Psychology , vol.40 , pp. 187-213
    • Fischer, R.1    Ferreira, M.2    Assmar, E.3    Redford, P.4    Harb, C.5    Glazer, S.6
  • 33
    • 0040407705 scopus 로고
    • A comparison of cultural values in British and American print advertising: A study of magazines
    • Frith K. T.,Wesson D.A comparison of cultural values in British and American print advertising: A study of magazines.Journalism Quarterly. 1991;68:216-223.
    • (1991) Journalism Quarterly , vol.68 , pp. 216-223
    • Frith, K.T.1    Wesson, D.2
  • 35
    • 84855610226 scopus 로고
    • Friendships of Indonesian and United States youth
    • Griffin M.,Viswanath K.Friendships of Indonesian and United States youth.Media, Culture and Society. 1994;16:47-507.
    • (1994) Media, Culture and Society , vol.16 , pp. 47-507
    • Griffin, M.1    Viswanath, K.2
  • 36
    • 0010565391 scopus 로고    scopus 로고
    • Advertising appeals used by services marketers: A comparison between Hong Kong and the United States
    • Ha L.Advertising appeals used by services marketers: A comparison between Hong Kong and the United States.The Journal of Services Marketing. 1998;12:98-112.
    • (1998) The Journal of Services Marketing , vol.12 , pp. 98-112
    • Ha, L.1
  • 37
    • 0004134847 scopus 로고
    • New York: Anchor Press-Doubleday
    • Hall E. T.Beyond culture. New York: Anchor Press-Doubleday; 1976:.
    • (1976) Beyond Culture
    • Hall, E.T.1
  • 39
    • 21344490207 scopus 로고
    • Persuasion and culture: Advertising appeals in individualistic and collectivistic societies
    • Han S.,Shavitt S.Persuasion and culture: Advertising appeals in individualistic and collectivistic societies.Journal of Experimental Social Psychology. 1994;30:326-350.
    • (1994) Journal of Experimental Social Psychology , vol.30 , pp. 326-350
    • Han, S.1    Shavitt, S.2
  • 42
    • 85047673545 scopus 로고    scopus 로고
    • What's wrong with cross-cultural comparisons of subjective Likert scales? The reference-group effect
    • Heine S.,Lehman D.,Peng K.,Greenholtz J.What's wrong with cross-cultural comparisons of subjective Likert scales? The reference-group effect.Journal of Personality and Social Psychology. 2002;82:903-918.
    • (2002) Journal of Personality and Social Psychology , vol.82 , pp. 903-918
    • Heine, S.1    Lehman, D.2    Peng, K.3    Greenholtz, J.4
  • 43
    • 27744502772 scopus 로고    scopus 로고
    • Culture and internet consumption: Contributions from cross-cultural marketing and advertising research
    • *Hermeking M.Culture and internet consumption: Contributions from cross-cultural marketing and advertising research.Journal of Computer Mediated Communication. 2005;11:192-216.
    • (2005) Journal of Computer Mediated Communication , vol.11 , pp. 192-216
    • Hermeking, M.1
  • 46
    • 84952214166 scopus 로고
    • Cultural differences and advertising expression: A comparative content analysis of Japanese and U.S. magazine advertising
    • Hong J. W.,Muderrisoglu A.,Zinkhan G. M.Cultural differences and advertising expression: A comparative content analysis of Japanese and U.S. magazine advertising.Journal of Advertising. 1987;16:55-62.
    • (1987) Journal of Advertising , vol.16 , pp. 55-62
    • Hong, J.W.1    Muderrisoglu, A.2    Zinkhan, G.M.3
  • 50
    • 0034559950 scopus 로고    scopus 로고
    • Fixed effects vs. random effects meta-analysis models: Implications for cumulative research knowledge
    • Hunter J. E.,Schmidt F. L.Fixed effects vs. random effects meta-analysis models: Implications for cumulative research knowledge.International Journal of Selection and Assessment. 2000;8:275-292.
    • (2000) International Journal of Selection and Assessment , vol.8 , pp. 275-292
    • Hunter, J.E.1    Schmidt, F.L.2
  • 51
    • 0034238348 scopus 로고    scopus 로고
    • The impact of national culture on software piracy
    • *Husted B. W.The impact of national culture on software piracy.Journal of Business Ethics. 2000;26:197-210.
    • (2000) Journal of Business Ethics , vol.26 , pp. 197-210
    • Husted, B.W.1
  • 53
    • 0039924735 scopus 로고
    • Print advertising at the component level: A cross-cultural comparison of the United States and Japan
    • Javalgi R. G.,Cutler B. D.,Malhotra N. K.Print advertising at the component level: A cross-cultural comparison of the United States and Japan.Journal of Business Research. 1995;34:117-124.
    • (1995) Journal of Business Research , vol.34 , pp. 117-124
    • Javalgi, R.G.1    Cutler, B.D.2    Malhotra, N.K.3
  • 54
    • 85007809136 scopus 로고    scopus 로고
    • How Chinese children's commercials differ from those of the United States: A content analysis
    • Ji F. M.,McNeal J. U.How Chinese children's commercials differ from those of the United States: A content analysis.Journal of Advertising. 2001;30:79-92.
    • (2001) Journal of Advertising , vol.30 , pp. 79-92
    • Ji, F.M.1    McNeal, J.U.2
  • 55
    • 0010915524 scopus 로고
    • A cross cultural/cross national study of the information content of television advertisements
    • Johnston H.,Kaynak E.,Sparkman R. M.A cross cultural/cross national study of the information content of television advertisements.International Journal of Advertising. 1987;6:223-236.
    • (1987) International Journal of Advertising , vol.6 , pp. 223-236
    • Johnston, H.1    Kaynak, E.2    Sparkman, R.M.3
  • 56
    • 70349658758 scopus 로고    scopus 로고
    • Cross-cultural examination of women's fashion and beauty magazine advertisements in the United States and South Korea
    • Jung J.,Lee Y.- J.Cross-cultural examination of women's fashion and beauty magazine advertisements in the United States and South Korea.Clothing and Textiles Research Journal. 2009;27:274-286.
    • (2009) Clothing and Textiles Research Journal , vol.27 , pp. 274-286
    • Jung, J.1    Lee Y.-, J.2
  • 57
    • 0002954433 scopus 로고    scopus 로고
    • Content dimensions of web advertising: A cross-cultural comparison
    • Jupak K. H.Content dimensions of web advertising: A cross-cultural comparison.International Journal of Advertising. 2001;18:207-231.
    • (2001) International Journal of Advertising , vol.18 , pp. 207-231
    • Jupak, K.H.1
  • 58
    • 84965507390 scopus 로고
    • A comparison of child rearing attitudes of Japanese and American mothers
    • Kakinuma M.A comparison of child rearing attitudes of Japanese and American mothers.Childhood: A Global Journal of Child Research. 1993;1:235-242.
    • (1993) Childhood: A Global Journal of Child Research , vol.1 , pp. 235-242
    • Kakinuma, M.1
  • 59
    • 0017976691 scopus 로고
    • Development and validation of a sex-role ideology scale
    • Kalin R.,Tilby P.Development and validation of a sex-role ideology scale.Psychological Reports. 1978;42:731-738.
    • (1978) Psychological Reports , vol.42 , pp. 731-738
    • Kalin, R.1    Tilby, P.2
  • 60
    • 0032370282 scopus 로고    scopus 로고
    • Culture and language: The case of cultural dimensions and personal pronoun use
    • *Kashima E. S.,Kashima Y.Culture and language: The case of cultural dimensions and personal pronoun use.Journal of Cross-Cultural Psychology. 1998;29:461-486.
    • (1998) Journal of Cross-Cultural Psychology , vol.29 , pp. 461-486
    • Kashima, E.S.1    Kashima, Y.2
  • 61
    • 0034178215 scopus 로고    scopus 로고
    • Recovering Bartlett's social psychology of cultural dynamics
    • Kashima Y.Recovering Bartlett's social psychology of cultural dynamics.European Journal of Social Psychology. 2000;30:383-403.
    • (2000) European Journal of Social Psychology , vol.30 , pp. 383-403
    • Kashima, Y.1
  • 62
    • 0345807547 scopus 로고    scopus 로고
    • Dominant cultural values: Content analysis of the U.S. and Indian print advertisements
    • Khairullah D. H. Z.,Khairullah Z. Y.Dominant cultural values: Content analysis of the U.S. and Indian print advertisements.Journal of Global Marketing. 2002;16:47-70.
    • (2002) Journal of Global Marketing , vol.16 , pp. 47-70
    • Khairullah, D.H.Z.1    Khairullah, Z.Y.2
  • 63
    • 0007055241 scopus 로고
    • A comparative analysis of nonverbal expressions as portrayed by Korean and American print-media advertising
    • Kim M.A comparative analysis of nonverbal expressions as portrayed by Korean and American print-media advertising.Howard Journal of Communication. 1992;3 (3-4): 317-339.
    • (1992) Howard Journal of Communication , vol.3 , Issue.3-4 , pp. 317-339
    • Kim, M.1
  • 64
    • 0346343518 scopus 로고    scopus 로고
    • The comparison of assessment center practices in organizations in German speaking regions and the United States
    • Krause D. E.,Gebert D.The comparison of assessment center practices in organizations in German speaking regions and the United States.International Journal of Selection and Assessment. 2003;11:297-312.
    • (2003) International Journal of Selection and Assessment , vol.11 , pp. 297-312
    • Krause, D.E.1    Gebert, D.2
  • 65
    • 84855609810 scopus 로고    scopus 로고
    • Predicting gender role stereotypes among adolescents in Israel: The impact of background variables, parental factors and personality traits
    • Kulik L.Predicting gender role stereotypes among adolescents in Israel: The impact of background variables, parental factors and personality traits.Megamot. 2006;44:556-577.
    • (2006) Megamot , vol.44 , pp. 556-577
    • Kulik, L.1
  • 68
    • 84917742101 scopus 로고    scopus 로고
    • Language, cognition, and reality: Constructing shared meanings through communication
    • In M. Schaller & C. S. Crandall (Eds.) Mahwah, NJ: Lawrence Erlbaum Associates Publishers
    • Lau, I., Lee, S., & Chiu, C. (2004). Language, cognition, and reality: Constructing shared meanings through communication. In M. Schaller & C. S. Crandall (Eds.), The psychological foundations of culture (pp. 77-100). Mahwah, NJ: Lawrence Erlbaum Associates Publishers.
    • (2004) The psychological foundations of culture , pp. 77-100
    • Lau, I.1    Lee, S.2    Chiu, C.3
  • 72
    • 0012028285 scopus 로고    scopus 로고
    • Cultural values reflected in Chinese and American television advertising
    • Lin C. A.Cultural values reflected in Chinese and American television advertising.Journal of Advertising. 2001;30:83-94.
    • (2001) Journal of Advertising , vol.30 , pp. 83-94
    • Lin, C.A.1
  • 74
    • 0006387765 scopus 로고    scopus 로고
    • Identifying innovative national markets for technical consumer goods
    • *Lynn M.,Gelb B. D.Identifying innovative national markets for technical consumer goods.International Marketing Review. 1996;13:43-57.
    • (1996) International Marketing Review , vol.13 , pp. 43-57
    • Lynn, M.1    Gelb, B.D.2
  • 76
    • 0012085261 scopus 로고
    • Analysis of information content in U.S. and Japanese magazine advertising
    • Madden C. S.,Caballero N. J.,Matsukuho S.Analysis of information content in U.S. and Japanese magazine advertising.Journal of Advertising. 1986;15:38-47.
    • (1986) Journal of Advertising , vol.15 , pp. 38-47
    • Madden, C.S.1    Caballero, N.J.2    Matsukuho, S.3
  • 79
    • 39349099772 scopus 로고    scopus 로고
    • Cultural differences in intimacy: The influence of gender-role ideology and individualism-collectivism
    • Marshall T. C.Cultural differences in intimacy: The influence of gender-role ideology and individualism-collectivism.Journal of Social and Personal Relationships. 2008;25:143-168.
    • (2008) Journal of Social and Personal Relationships , vol.25 , pp. 143-168
    • Marshall, T.C.1
  • 80
    • 0034412999 scopus 로고    scopus 로고
    • Which countries protect intellectual property? The case of software piracy
    • *Marron D. B.,Steel D. G.Which countries protect intellectual property? The case of software piracy.Economic Inquiry. 2000;38:159-174.
    • (2000) Economic Inquiry , vol.38 , pp. 159-174
    • Marron, D.B.1    Steel, D.G.2
  • 81
    • 84948217590 scopus 로고
    • Advertising strategies and information content in American and Swedish advertising
    • Martenson R.Advertising strategies and information content in American and Swedish advertising.International Journal of Advertising. 1987;6:133-144.
    • (1987) International Journal of Advertising , vol.6 , pp. 133-144
    • Martenson, R.1
  • 82
    • 0010912184 scopus 로고
    • Cultural value orientations: A comparison of magazine advertisements from the United States and Mexico
    • McCarty J. A.,Hatwick P. M.Cultural value orientations: A comparison of magazine advertisements from the United States and Mexico.Advances in Consumer Research. 1992;19:34-38.
    • (1992) Advances in Consumer Research , vol.19 , pp. 34-38
    • McCarty, J.A.1    Hatwick, P.M.2
  • 83
    • 0036333270 scopus 로고    scopus 로고
    • Hofstede's model of national cultural differences and their consequences: A triumph of faith-A failure of analysis
    • McSweeney B.Hofstede's model of national cultural differences and their consequences: A triumph of faith-A failure of analysis.Human Relations. 2002;55 (1): 89-118.
    • (2002) Human Relations , vol.55 , Issue.1 , pp. 89-118
    • McSweeney, B.1
  • 84
    • 30444460250 scopus 로고    scopus 로고
    • Uncertainty avoidance and facework: A test of the Hofstede model
    • Merkin R. S.Uncertainty avoidance and facework: A test of the Hofstede model.International Journal of Intercultural Relations. 2006;30:213-228.
    • (2006) International Journal of Intercultural Relations , vol.30 , pp. 213-228
    • Merkin, R.S.1
  • 85
    • 33645055399 scopus 로고    scopus 로고
    • Culture and the physical environment: Holistic versus analytic perceptual affordances
    • Miyamoto Y.,Nisbett R.,Masuda T.Culture and the physical environment: Holistic versus analytic perceptual affordances.Psychological Science. 2006;17:113-119.
    • (2006) Psychological Science , vol.17 , pp. 113-119
    • Miyamoto, Y.1    Nisbett, R.2    Masuda, T.3
  • 86
    • 18844413784 scopus 로고    scopus 로고
    • Advertising appeals and cultural values in television commercials: A comparison of Hong King and Korea
    • Moon Y. S.,Chan K.Advertising appeals and cultural values in television commercials: A comparison of Hong King and Korea.International Marketing Review. 2003;22:48-66.
    • (2003) International Marketing Review , vol.22 , pp. 48-66
    • Moon, Y.S.1    Chan, K.2
  • 88
    • 47749121086 scopus 로고    scopus 로고
    • Measuring culture outside the head: A meta-analysis of individualism-collectivism in cultural products
    • Morling B.,Lamoreaux M.Measuring culture outside the head: A meta-analysis of individualism-collectivism in cultural products.Personality and Social Psychology Review. 2008;12:199-221.
    • (2008) Personality and Social Psychology Review , vol.12 , pp. 199-221
    • Morling, B.1    Lamoreaux, M.2
  • 89
    • 0001795364 scopus 로고
    • Reflections of culture: An analysis of Japanese and American advertising appeals
    • Mueller B.Reflections of culture: An analysis of Japanese and American advertising appeals.Journal of Advertising Research. 1987;27:51-59.
    • (1987) Journal of Advertising Research , vol.27 , pp. 51-59
    • Mueller, B.1
  • 93
    • 0036370845 scopus 로고    scopus 로고
    • Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses
    • Oyserman D.,Coon H.,Kemmelmeier M.Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses.Psychological Bulletin. 2002;128:3-72.
    • (2002) Psychological Bulletin , vol.128 , pp. 3-72
    • Oyserman, D.1    Coon, H.2    Kemmelmeier, M.3
  • 94
    • 40749152218 scopus 로고    scopus 로고
    • Does culture influence what and how we think?
    • Oyserman D.,Lee S. W.Does culture influence what and how we think?.Psychological Bulletin. 2008;134:311-342.
    • (2008) Psychological Bulletin , vol.134 , pp. 311-342
    • Oyserman, D.1    Lee, S.W.2
  • 95
    • 0035573725 scopus 로고    scopus 로고
    • Cultural impact on internet connectivity and its implication
    • *Park H.Cultural impact on internet connectivity and its implication.Journal of Euromarketing. 2001;10:5-22.
    • (2001) Journal of Euromarketing , vol.10 , pp. 5-22
    • Park, H.1
  • 96
    • 0001597135 scopus 로고    scopus 로고
    • Validity problems comparing values across cultures and possible solutions
    • Peng K.,Nisbett R.,Wong N.Validity problems comparing values across cultures and possible solutions.Psychological Methods. 1997;2:329-344.
    • (1997) Psychological Methods , vol.2 , pp. 329-344
    • Peng, K.1    Nisbett, R.2    Wong, N.3
  • 98
    • 84960662068 scopus 로고
    • Measuring the cultural values manifest in advertising
    • In J. H. Leigh and C. R. Martin (Eds.) Ann Arbor: University of Michigan Press
    • Pollay, R. W. (1983). Measuring the cultural values manifest in advertising. In J. H. Leigh and C. R. Martin (Eds.), Current issues and research in advertising (pp. 71-92). Ann Arbor: University of Michigan Press.
    • (1983) Current issues and research in advertising , pp. 71-92
    • Pollay, R.W.1
  • 99
    • 85047669309 scopus 로고    scopus 로고
    • The emergence of homegrown stereotypes
    • Prentice D.,Miller D.The emergence of homegrown stereotypes.American Psychologist. 2002;57:352-359.
    • (2002) American Psychologist , vol.57 , pp. 352-359
    • Prentice, D.1    Miller, D.2
  • 101
    • 0003094605 scopus 로고
    • Creative strategies in American and Japanese commercials: A comparison
    • Ramaprasad J.,Hasegawa K.Creative strategies in American and Japanese commercials: A comparison.Journal of Advertising Research. 1992a;32:59-67.
    • (1992) Journal of Advertising Research , vol.32 , pp. 59-67
    • Ramaprasad, J.1    Hasegawa, K.2
  • 102
    • 0040173363 scopus 로고
    • Information content of American and Japanese commercials
    • Ramaprasad J.,Hasegawa K.Information content of American and Japanese commercials.Journalism Quarterly. 1992b;69:612-622.
    • (1992) Journalism Quarterly , vol.69 , pp. 612-622
    • Ramaprasad, J.1    Hasegawa, K.2
  • 103
    • 84965710880 scopus 로고
    • Androgyny: Is it really the product of educated, middle-class Western societies
    • Ravinder S.Androgyny: Is it really the product of educated, middle-class Western societies.Journal of Cross-Cultural Psychology. 1987;18:208-220.
    • (1987) Journal of Cross-Cultural Psychology , vol.18 , pp. 208-220
    • Ravinder, S.1
  • 104
    • 0002286427 scopus 로고
    • An analysis of information content in television advertising: What do Chocks, Pizza Hut, Trident Sugarless Gum, and the U.S. Poison Center have in common?
    • Resnik A.,Stern B. L.An analysis of information content in television advertising: What do Chocks, Pizza Hut, Trident Sugarless Gum, and the U.S. Poison Center have in common?.Journal of Marketing. 1977;41:50-53.
    • (1977) Journal of Marketing , vol.41 , pp. 50-53
    • Resnik, A.1    Stern, B.L.2
  • 105
    • 56349159334 scopus 로고    scopus 로고
    • Influence of culture on tax systems internationally: A theoretical and empirical analysis
    • *Richardson G.Influence of culture on tax systems internationally: A theoretical and empirical analysis.Journal of International Accounting Research. 2007;6:57-79.
    • (2007) Journal of International Accounting Research , vol.6 , pp. 57-79
    • Richardson, G.1
  • 106
    • 33845647265 scopus 로고
    • The effects of culture and socioeconomics on the performance of global brand image strategies
    • Roth M. S.The effects of culture and socioeconomics on the performance of global brand image strategies.Journal of Marketing Research. 1995;32:163-175.
    • (1995) Journal of Marketing Research , vol.32 , pp. 163-175
    • Roth, M.S.1
  • 107
    • 0042706445 scopus 로고    scopus 로고
    • Five potential principles for understanding cultural differences in relation to individual differences
    • Rozin P.Five potential principles for understanding cultural differences in relation to individual differences.Journal of Research in Personality. 2003;37:273-283.
    • (2003) Journal of Research in Personality , vol.37 , pp. 273-283
    • Rozin, P.1
  • 108
    • 15944379250 scopus 로고    scopus 로고
    • Individualism: A valid and important dimension of cultural differences between nations
    • Schimmack U.,Oishi S.,Diener E.Individualism: A valid and important dimension of cultural differences between nations.Personality and Social Psychology Review. 2005;9:17-31.
    • (2005) Personality and Social Psychology Review , vol.9 , pp. 17-31
    • Schimmack, U.1    Oishi, S.2    Diener, E.3
  • 109
    • 34548812583 scopus 로고    scopus 로고
    • Cultural values and international differences in business ethics
    • *Scholtens B.,Dam L.Cultural values and international differences in business ethics.Journal of Business Ethics. 2007;75:273-284.
    • (2007) Journal of Business Ethics , vol.75 , pp. 273-284
    • Scholtens, B.1    Dam, L.2
  • 110
    • 0007071433 scopus 로고
    • The influence of culture on portrayals of women in television commercials: A comparison between the United States and Japan
    • Sengupta S.The influence of culture on portrayals of women in television commercials: A comparison between the United States and Japan.International Journal of Advertising. 1995;14:314-333.
    • (1995) International Journal of Advertising , vol.14 , pp. 314-333
    • Sengupta, S.1
  • 111
    • 0005506357 scopus 로고
    • Sex-role stereotypes in India and the United States
    • Sethi R. R.,Allen M. J.Sex-role stereotypes in India and the United States.Sex Roles. 1984;11:615-626.
    • (1984) Sex Roles , vol.11 , pp. 615-626
    • Sethi, R.R.1    Allen, M.J.2
  • 112
    • 4243085794 scopus 로고    scopus 로고
    • Hofstede's measures of national culture and special progress
    • *Sharma B.Hofstede's measures of national culture and special progress.Psychological Reports. 2003;92:1199-1203.
    • (2003) Psychological Reports , vol.92 , pp. 1199-1203
    • Sharma, B.1
  • 114
    • 57549104372 scopus 로고    scopus 로고
    • Peering into the "magnum mysterium" of culture: The explanatory power of descriptive norms
    • Shteynberg G.,Gelfand M.,Kim K.Peering into the "magnum mysterium" of culture: The explanatory power of descriptive norms.Journal of Cross-Cultural Psychology. 2009;40:46-69.
    • (2009) Journal of Cross-Cultural Psychology , vol.40 , pp. 46-69
    • Shteynberg, G.1    Gelfand, M.2    Kim, K.3
  • 115
    • 0002243425 scopus 로고
    • Cultural psychology: What is it?
    • In J. Stigler, R. Shweder, & G. Herdt (Eds.) New York: Cambridge University Press
    • Shweder, R. (1989). Cultural psychology: What is it? In J. Stigler, R. Shweder, & G. Herdt (Eds.), Cultural psychology: The Chicago symposia on culture and development (pp. 1-46). New York: Cambridge University Press.
    • (1989) Cultural psychology: The Chicago symposia on culture and development , pp. 1-46
    • Shweder, R.1
  • 116
    • 4644284977 scopus 로고    scopus 로고
    • Web site adaptation: A cross-cultural comparison of U.S. and Mexican web sites
    • Retrieved November 6, 2007, from
    • SinghN.BaackD. W. (2004). Web site adaptation: A cross-cultural comparison of U.S. and Mexican web sites. Journal of Computer-Mediated Communication, 9. Retrieved November 6, 2007, from http://jcmc.indiana.edu/vol9/issue4/singh_baack.html.
    • (2004) Journal of Computer-Mediated Communication
    • Singh, N.1    Baack, D.W.2
  • 118
    • 0033242462 scopus 로고    scopus 로고
    • A preliminary validation of the Bem Sex Role Inventory in Japanese Culture
    • Sugihara Y.,Katsurada E.A preliminary validation of the Bem Sex Role Inventory in Japanese Culture.Journal of Cross-Cultural Psychology. 1999;30:641-645.
    • (1999) Journal of Cross-Cultural Psychology , vol.30 , pp. 641-645
    • Sugihara, Y.1    Katsurada, E.2
  • 119
    • 30544439106 scopus 로고    scopus 로고
    • Brand personality structures in the United States and Korea: Common and culture specific factors
    • Sung Y.,Tinkhim S. F.Brand personality structures in the United States and Korea: Common and culture specific factors.Journal of Consumer Psychology. 2005;15:334-350.
    • (2005) Journal of Consumer Psychology , vol.15 , pp. 334-350
    • Sung, Y.1    Tinkhim, S.F.2
  • 120
    • 84992947841 scopus 로고    scopus 로고
    • The relationship of cultural values and message strategies in service advertising
    • Tai H. C. S.The relationship of cultural values and message strategies in service advertising.Marketing Intelligence and Planning. 2005;22:438-454.
    • (2005) Marketing Intelligence and Planning , vol.22 , pp. 438-454
    • Tai, H.C.S.1
  • 121
    • 0031519506 scopus 로고    scopus 로고
    • A cross-cultural study of political advertising in the United States and Korea
    • Tak J.,Kaid L. L.,Lee S.A cross-cultural study of political advertising in the United States and Korea.Communication Research. 1997;24:413-430.
    • (1997) Communication Research , vol.24 , pp. 413-430
    • Tak, J.1    Kaid, L.L.2    Lee, S.3
  • 122
    • 0002209294 scopus 로고
    • Cross-national analysis of diffusion of consumer durable goods in Pacific Rim countries
    • Takada H.,Jain D.Cross-national analysis of diffusion of consumer durable goods in Pacific Rim countries.Journal of Marketing. 1991;55:48-54.
    • (1991) Journal of Marketing , vol.55 , pp. 48-54
    • Takada, H.1    Jain, D.2
  • 123
    • 84936824362 scopus 로고
    • Cultural themes in Brazilian and U.S. auto ads: A cross-cultural comparison
    • Tansey R.,Hyman M. R.,Zinkhan G. M.Cultural themes in Brazilian and U.S. auto ads: A cross-cultural comparison.Journal of Advertising. 1990;19:30-39.
    • (1990) Journal of Advertising , vol.19 , pp. 30-39
    • Tansey, R.1    Hyman, M.R.2    Zinkhan, G.M.3
  • 126
    • 84993804653 scopus 로고    scopus 로고
    • Ideal affect: Cultural causes and behavioral consequences
    • Tsai J. L.Ideal affect: Cultural causes and behavioral consequences. Perspectives on Psychological Science. 2007;2:242-259.
    • (2007) Perspectives on Psychological Science , vol.2 , pp. 242-259
    • Tsai, J.L.1
  • 127
    • 33845577385 scopus 로고    scopus 로고
    • Learning what feelings to desire: Socialization of ideal affect through children's storybooks
    • Tsai J.,Louie J.,Chen E.,Uchida Y.Learning what feelings to desire: Socialization of ideal affect through children's storybooks.Personality and Social Psychology Bulletin. 2007;33:17-30.
    • (2007) Personality and Social Psychology Bulletin , vol.33 , pp. 17-30
    • Tsai, J.1    Louie, J.2    Chen, E.3    Uchida, Y.4
  • 128
    • 84936823859 scopus 로고
    • Becoming a consumer society: A longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
    • Tse D.,Belk R.,Zhou N.Becoming a consumer society: A longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan.Journal of Consumer Research. 1989;15:457-472.
    • (1989) Journal of Consumer Research , vol.15 , pp. 457-472
    • Tse, D.1    Belk, R.2    Zhou, N.3
  • 129
    • 3943091829 scopus 로고    scopus 로고
    • The effect of national culture on the adoption of innovations
    • *van Everdingen Y. M.,Waarts E.The effect of national culture on the adoption of innovations.Marketing Letters. 2003;14:217-232.
    • (2003) Marketing Letters , vol.14 , pp. 217-232
    • van Everdingen Y., M.1    Waarts, E.2
  • 131
    • 0242719793 scopus 로고    scopus 로고
    • Comparing online information effects: A cross cultural comparison of online information and uncertainty avoidance
    • Viswanath A.Comparing online information effects: A cross cultural comparison of online information and uncertainty avoidance.Communication Research. 2003;30:579-598.
    • (2003) Communication Research , vol.30 , pp. 579-598
    • Viswanath, A.1
  • 133
    • 84970404201 scopus 로고
    • Cross-cultural validation of the Bem Sex Role Inventory: Malaysian and South Indian research
    • Ward C.,Sethi R. R.Cross-cultural validation of the Bem Sex Role Inventory: Malaysian and South Indian research.Journal of Cross-Cultural Psychology. 1986;17:300-314.
    • (1986) Journal of Cross-Cultural Psychology , vol.17 , pp. 300-314
    • Ward, C.1    Sethi, R.R.2
  • 134
    • 26644460727 scopus 로고    scopus 로고
    • How do I choose thee? Let me count the ways: A textual analysis of similarities and differences in modes of decision making in China and the United States
    • Weber E. U.,Ames D. R.,Blais A. R.How do I choose thee? Let me count the ways: A textual analysis of similarities and differences in modes of decision making in China and the United States.Management and Organization Review. 2004;1:87-118.
    • (2004) Management and Organization Review , vol.1 , pp. 87-118
    • Weber, E.U.1    Ames, D.R.2    Blais, A.R.3
  • 135
    • 0348243429 scopus 로고    scopus 로고
    • An examination of cultural influence on audit environments
    • *Wingate M. L.An examination of cultural influence on audit environments.Research in Accounting Regulation. 1997;1 (Suppl. 1): 129-148.
    • (1997) Research in Accounting Regulation , vol.1 , Issue.SUPPL. 1 , pp. 129-148
    • Wingate, M.L.1
  • 137
    • 0003111187 scopus 로고
    • Stories, symbols, and straight talk: A comparative analysis of French, Taiwanese, and U.S. TV commercials
    • Zandpour F.,Chang C.,Catalano J.Stories, symbols, and straight talk: A comparative analysis of French, Taiwanese, and U.S. TV commercials.Journal of Advertising Research. 1992;32:25-38.
    • (1992) Journal of Advertising Research , vol.32 , pp. 25-38
    • Zandpour, F.1    Chang, C.2    Catalano, J.3
  • 138
    • 42949121872 scopus 로고    scopus 로고
    • Social institutional explanations of global internet diffusion: A cross-country analysis
    • *Zhao H.,Kim S.,Suh T.,Du J.Social institutional explanations of global internet diffusion: A cross-country analysis.Journal of Global Information Management. 2007;15:28-55.
    • (2007) Journal of Global Information Management , vol.15 , pp. 28-55
    • Zhao, H.1    Kim, S.2    Suh, T.3    Du, J.4
  • 139
    • 84940846914 scopus 로고    scopus 로고
    • Visual differences in U.S. and Chinese television commercials
    • Zhou S.,Zhou P.,Xue F.Visual differences in U.S. and Chinese television commercials.Journal of Advertising. 2005;34:111-119.
    • (2005) Journal of Advertising , vol.34 , pp. 111-119
    • Zhou, S.1    Zhou, P.2    Xue, F.3
  • 140
    • 72049086929 scopus 로고    scopus 로고
    • Culture as common sense: Perceived consensus versus personal beliefs as mechanisms of cultural influence
    • Zou X.,Tam K.,Morris M.,Lee S.,Lau I.,Chiu C.Culture as common sense: Perceived consensus versus personal beliefs as mechanisms of cultural influence.Journal of Personality and Social Psychology. 2009;97:579-597.
    • (2009) Journal of Personality and Social Psychology , vol.97 , pp. 579-597
    • Zou, X.1    Tam, K.2    Morris, M.3    Lee, S.4    Lau, I.5    Chiu, C.6


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.