A content analysis of multinational advertisers' localisation strategy in web advertising

International Journal of Internet Marketing and Advertising

Volumn 3, Issue 2, 2006, Pages 120-141

  An, Daechun ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Cross cultural advertising; Cultural theories; International advertising; Multinational brands; Web advertising

Indexed keywords

EID: 33747376663     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2006.010295     Document Type: Review

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