Lessons from the rich and famous: A cross-cultural comparison of celebrity endorsement in advertising

Journal of Advertising

Volumn 34, Issue 2, 2005, Pages 58-98

  Choi, Sejung Marina ^a   Lee, Wei Na ^a   Kim, Hee Jung ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23844558593     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639190     Document Type: Article

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