Culture and internet consumption: Contributions from cross-cultural marketing and advertising research

Journal of Computer-Mediated Communication

Volumn 11, Issue 1, 2005, Pages 192-216

  Hermeking, Marc ^a,b,c  

^a UNIVERSITY OF MUNICH   (Germany)

^b Ludwig Maximilians Universtaet Muenchen   (Germany)

^c Ludwig Maximilians Universtaet Muenchen ^*  (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; STRUCTURAL DESIGN; WEB DESIGN;

ADVERTIZING; BASIC CONDITIONS; CULTURAL INFLUENCES; DESIGN CRITERIA; DIGITAL DIVIDE; GLOBAL CONSUMPTION; HOFSTEDE; MARKETING RESEARCH;

MARKETING;

EID: 27744502772     PISSN: 10836101     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2006.tb00310.x     Document Type: Article

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