Cultural values reflected in chinese and american television advertising

Journal of Advertising

Volumn 30, Issue 4, 2001, Pages 83-94

  Lin, Carolyn A ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012028285     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673653     Document Type: Article

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