Relating Hofstede's masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements

International Marketing Review

Volumn 24, Issue 2, 2007, Pages 181-207

  An, Daechun ^a   Kim, Sanghoon ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b Inha University   (South Korea)

Author keywords

Advertising; Advertising media; Gender; South Korea; United States of America; Worldwide web

Indexed keywords

EID: 33947286590     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710741811     Document Type: Article

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