Cross-cultural comparisons of brand personality in print media: The case of mainland China and Taiwan

Creating Images and the Psychology of Marketing Communication

Volumn , Issue , 2006, Pages 351-360

  Shen, Yung Cheng ^a   Bei, Lien Ti ^b   Wu, Chih Yun ^b  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

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EID: 62249163282     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410617392     Document Type: Chapter

References (23)

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