The effect of national culture on the adoption of innovations

Marketing Letters

Volumn 14, Issue 3, 2003, Pages 217-232

  Van Everdingen, Yvonne M ^a   Waarts, Eric ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Adoption; ERP; Innovation; National culture

Indexed keywords

EID: 3943091829     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1027452919403     Document Type: Article

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