Dominant Cultural Values: Content Analysis of the U.S. and Indian Print Advertisements

Journal of Global Marketing

Volumn 16, Issue 1-2, 2003, Pages 47-70

  Khairullah, Durriya H Z ^a,b   Khairullah, Zahid Y ^b,c  

^a SYRACUSE UNIVERSITY   (United States)

^b ST BONAVENTURE UNIVERSITY   (United States)

^c UNIVERSITY AT BUFFALO   (United States)

Author keywords

Advertising; Content analysis; Cultural values; Standardization adaptation

Indexed keywords

EID: 0345807547     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v16n01_03     Document Type: Article

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