Observations: The influence of culture on American and British advertising: An exploratory comparison of beer advertising

Journal of Advertising Research

Volumn 36, Issue 3, 1996, Pages 79-88

  Caillat, Zahna ^a   Mueller, Barbara ^a  

^a NONE

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EID: 0010205195     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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