Advertising appeals used by services marketers: A comparison between Hong Kong and the United States

Journal of Services Marketing

Volumn 12, Issue 2, 1998, Pages 98-112

  ha, Louisa ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Advertising; Hong Kong; International marketing; Marketing strategy; Services marketing; USA

Indexed keywords

EID: 0010565391     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810212220     Document Type: Article

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