Visual differences in U.S. and Chinese televisioncommercials

Journal of Advertising

Volumn 34, Issue 1, 2005, Pages 112-119

  Zhou, Shuhua ^a   Zhou, Peiqin ^b   Xue, Fei ^c  

^a UNIVERSITY OF ALABAMA   (United States)

^b NANJING UNIVERSITY   (China)

^c UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84940846914     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639182     Document Type: Article

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