Cultural influences on the diffusion of new products

Journal of International Consumer Marketing

Volumn 14, Issue 4, 2002, Pages 49-63

  Yaveroglu, Idil Sayrac ^a   Donthu, Naveen ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Culture; Diffusion of new products; Individualism; Power distance; Uncertainty avoidance

Indexed keywords

EID: 3042755174     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v14n04_04     Document Type: Article

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