Content dimensions of Web advertising: a cross-national comparison

International Journal of Advertising

Volumn 18, Issue 2, 1999, Pages 207-231

  Ju Pak, Kuen Hee ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002954433     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1999.11104755     Document Type: Article

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