Business advertising appeals as a mirror of cultural dimensions: A study of eleven countries

Journal of Advertising

Volumn 25, Issue 4, 1996, Pages 57-70

  Albers Miller, Nancy D ^a   Gelb, Betsy D ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002279172     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1996.10673512     Document Type: Article

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