Interactivity on Japanese versus American corporate websites

Journal of International Consumer Marketing

Volumn 17, Issue 4, 2005, Pages 41-63

  Cho, Chang Hoan ^a   Cheon, Hongsik John ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b FROSTBURG STATE UNIVERSITY   (United States)

Author keywords

American; Corporate websites; Culture; Interactivity; Japanese

Indexed keywords

EID: 85015475621     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v17n04_03     Document Type: Article

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