Cross-cultural examination of women's fashion and beauty magazine advertisements in the United States and South Korea

Clothing and Textiles Research Journal

Volumn 27, Issue 4, 2009, Pages 274-286

  Jung, Jaehee ^a   Lee, Yoon Jung ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b Korea University   (South Korea)

Author keywords

Advertisements or ads; Content analysis; Cross cultural; Fashion and beauty magazines

Indexed keywords

ADVERTISING; CLOTHING INDUSTRY; FASHION; MARKETING; PUBLICATION;

EID: 70349658758     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X08327087     Document Type: Article

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