Competing for consumer memory in television advertising An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts

International Journal of Advertising

Volumn 30, Issue 4, 2011, Pages 617-640

  Jeong, Yongick ^a   Kim, Yeuseung ^b   Zhao, Xinshu ^c  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b DEPAUL UNIVERSITY   (United States)

^c UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80054728488     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-4-617-640     Document Type: Article

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